{"id":2792,"date":"2020-03-30T13:30:14","date_gmt":"2020-03-30T18:30:14","guid":{"rendered":"http:\/\/alfabetovisual.com\/contact\/"},"modified":"2024-09-18T15:22:20","modified_gmt":"2024-09-18T20:22:20","slug":"diseno-de-logo","status":"publish","type":"page","link":"https:\/\/alfabetovisual.com\/en\/diseno-de-logo\/","title":{"rendered":"DISE\u00d1A TU LOGO"},"content":{"rendered":"<figure class=\"wp-block-image size-full is-style-default\"><a href=\"https:\/\/alfabetovisual.com\/wp-content\/uploads\/2024\/08\/diseno-de-logo-scaled.jpg\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"468\" src=\"https:\/\/alfabetovisual.com\/wp-content\/uploads\/2024\/08\/diseno-de-logo-scaled.jpg\" alt=\"\" class=\"wp-image-5106\" srcset=\"https:\/\/alfabetovisual.com\/wp-content\/uploads\/2024\/08\/diseno-de-logo-scaled.jpg 1920w, https:\/\/alfabetovisual.com\/wp-content\/uploads\/2024\/08\/diseno-de-logo-300x73.jpg 300w, https:\/\/alfabetovisual.com\/wp-content\/uploads\/2024\/08\/diseno-de-logo-1024x249.jpg 1024w, https:\/\/alfabetovisual.com\/wp-content\/uploads\/2024\/08\/diseno-de-logo-768x187.jpg 768w, https:\/\/alfabetovisual.com\/wp-content\/uploads\/2024\/08\/diseno-de-logo-1536x374.jpg 1536w, https:\/\/alfabetovisual.com\/wp-content\/uploads\/2024\/08\/diseno-de-logo-2048x499.jpg 2048w, https:\/\/alfabetovisual.com\/wp-content\/uploads\/2024\/08\/diseno-de-logo-18x4.jpg 18w, https:\/\/alfabetovisual.com\/wp-content\/uploads\/2024\/08\/diseno-de-logo-1100x268.jpg 1100w, https:\/\/alfabetovisual.com\/wp-content\/uploads\/2024\/08\/diseno-de-logo-550x134.jpg 550w, https:\/\/alfabetovisual.com\/wp-content\/uploads\/2024\/08\/diseno-de-logo-160x39.jpg 160w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/figure>\n\n\n\n<p style=\"font-size:40px\">PASOS<\/p>\n\n\n\n<div class=\"steps-container\">\n    <div class=\"step\">\n      <div class=\"icon-placeholder\">\n        <img decoding=\"async\" src=\"https:\/\/alfabetovisual.com\/wp-content\/uploads\/2024\/09\/icon-contacto-1.png\" alt=\"Icon 2\" \/>\n      <\/div>\n      <p class=\"p-step\">Creaci\u00f3n de<br>nombre<\/p>\n    <\/div>\n    <div class=\"step\">\n      <div class=\"icon-placeholder\">\n        <img decoding=\"async\" src=\"https:\/\/alfabetovisual.com\/wp-content\/uploads\/2024\/09\/icon-contacto-2.png\" alt=\"Icon 2\" \/>\n      <\/div>\n      <p class=\"p-step\">Dise\u00f1o de la<br>marca<\/p>\n    <\/div>\n    <div class=\"step\">\n      <div class=\"icon-placeholder\">\n        <img decoding=\"async\" src=\"https:\/\/alfabetovisual.com\/wp-content\/uploads\/2024\/09\/icon-contacto-3.png\" alt=\"Icon 2\" \/>\n      <\/div>\n      <p class=\"p-step\">Registro de<br>marca<\/p>\n    <\/div>\n  <\/div>\n\n\n\n<p style=\"font-size:16px\">Te ayudamos a ordenar las ideas, comparte sobre tu empresa y obt\u00e9n tu brief gratis<\/p>\n\n\n\n<p class=\"has-black-color has-text-color has-link-color wp-elements-90f31b6b573897cd40e972c1ce6de7f7\" style=\"font-size:14px\">Los asteriscos son datos importantes. *<\/p>\n\n\n<div class=\"wpforms-container wpforms-container-full wpforms-block wpforms-block-7a556d8c-76a5-4348-8561-5bb1668eef65\" id=\"wpforms-2925\"><form id=\"wpforms-form-2925\" class=\"wpforms-validate wpforms-form\" data-formid=\"2925\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/en\/wp-json\/wp\/v2\/pages\/2792\" data-token=\"a1bea9b3d0599439bea2fa0126b3f25b\" data-trp-original-action=\"\/en\/wp-json\/wp\/v2\/pages\/2792\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-2925-field_63-container\" class=\"wpforms-field wpforms-field-text category-title\" data-field-id=\"63\"><label class=\"wpforms-field-label\" for=\"wpforms-2925-field_63\">BACKGROUND INFORMATION<\/label><input type=\"text\" id=\"wpforms-2925-field_63\" class=\"wpforms-field-large\" name=\"wpforms[fields][63]\" ><\/div><div id=\"wpforms-2925-field_4-container\" class=\"wpforms-field wpforms-field-text pdf-producto-servicio\" data-field-id=\"4\"><label class=\"wpforms-field-label\" for=\"wpforms-2925-field_4\">Product or Services: <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-2925-field_4\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][4]\" placeholder=\"Software development, artist or public figure, e-commerce.\" required><\/div><div id=\"wpforms-2925-field_0-container\" class=\"wpforms-field wpforms-field-name pdf-marca-comercial\" data-field-id=\"0\"><label class=\"wpforms-field-label\" for=\"wpforms-2925-field_0\">Ingresa 3 opciones de nombre para tu logo: <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-2925-field_0\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][0]\" placeholder=\"Example: Visual Alphabet, Send Doubts, My Store Nearby.\" required><\/div><div id=\"wpforms-2925-field_74-container\" class=\"wpforms-field wpforms-field-checkbox wpforms-list-inline\" data-field-id=\"74\"><label class=\"wpforms-field-label wpforms-label-hide\" for=\"wpforms-2925-field_74\">Checkbox No tengo a\u00fan, quiero el servicio<\/label><ul id=\"wpforms-2925-field_74\"><li class=\"choice-1 depth-1\"><input type=\"checkbox\" id=\"wpforms-2925-field_74_1\" name=\"wpforms[fields][74][]\" value=\"No tengo a\u00fan, quiero el servicio\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-2925-field_74_1\">No tengo a\u00fan, quiero el servicio<\/label><\/li><\/ul><\/div><div id=\"wpforms-2925-field_43-container\" class=\"wpforms-field wpforms-field-textarea pdf-mision\" data-field-id=\"43\"><label class=\"wpforms-field-label\" for=\"wpforms-2925-field_43\">Misi\u00f3n: <span class=\"wpforms-required-label\">*<\/span><\/label><textarea id=\"wpforms-2925-field_43\" class=\"wpforms-field-small wpforms-field-required\" name=\"wpforms[fields][43]\" placeholder=\"Example: What you are currently doing with the graphic resources you have.\" required><\/textarea><\/div><div id=\"wpforms-2925-field_44-container\" class=\"wpforms-field wpforms-field-textarea pdf-vision\" data-field-id=\"44\"><label class=\"wpforms-field-label\" for=\"wpforms-2925-field_44\">Visi\u00f3n: <span class=\"wpforms-required-label\">*<\/span><\/label><textarea id=\"wpforms-2925-field_44\" class=\"wpforms-field-small wpforms-field-required\" name=\"wpforms[fields][44]\" placeholder=\"e.g: your projection after the design project of your brand identity.\" required><\/textarea><\/div><div id=\"wpforms-2925-field_64-container\" class=\"wpforms-field wpforms-field-text category-title\" data-field-id=\"64\"><label class=\"wpforms-field-label\" for=\"wpforms-2925-field_64\">PRODUCTS OR SERVICES<\/label><input type=\"text\" id=\"wpforms-2925-field_64\" class=\"wpforms-field-medium\" name=\"wpforms[fields][64]\" ><\/div><div id=\"wpforms-2925-field_45-container\" class=\"wpforms-field wpforms-field-textarea pdf-descripcion\" data-field-id=\"45\"><label class=\"wpforms-field-label\" for=\"wpforms-2925-field_45\">Descripci\u00f3n del producto \u00f3 servicio: <span class=\"wpforms-required-label\">*<\/span><\/label><textarea id=\"wpforms-2925-field_45\" class=\"wpforms-field-small wpforms-field-required\" name=\"wpforms[fields][45]\" placeholder=\"Example: What products or services do I offer?\" required><\/textarea><\/div><div id=\"wpforms-2925-field_47-container\" class=\"wpforms-field wpforms-field-textarea pdf-oferta-valor\" data-field-id=\"47\"><label class=\"wpforms-field-label\" for=\"wpforms-2925-field_47\">Value proposition: <span class=\"wpforms-required-label\">*<\/span><\/label><textarea id=\"wpforms-2925-field_47\" class=\"wpforms-field-small wpforms-field-required\" name=\"wpforms[fields][47]\" placeholder=\"Example: What sets me apart from other companies offering the same product or service?\" required><\/textarea><\/div><div id=\"wpforms-2925-field_6-container\" class=\"wpforms-field wpforms-field-text pdf-valores-marca\" data-field-id=\"6\"><label class=\"wpforms-field-label\" for=\"wpforms-2925-field_6\">Brand values: <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-2925-field_6\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][6]\" placeholder=\"Write 4 adjectives, e.g., Creative, technological, eco-friendly, multicultural, etc.\" required><\/div><div id=\"wpforms-2925-field_9-container\" class=\"wpforms-field wpforms-field-text pdf-competencia\" data-field-id=\"9\"><label class=\"wpforms-field-label\" for=\"wpforms-2925-field_9\">Competitors: <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-2925-field_9\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][9]\" placeholder=\"Example: What company offers the products or services that I want to provide?\" required><\/div><div id=\"wpforms-2925-field_54-container\" class=\"wpforms-field wpforms-field-textarea pdf-concepto-negocio\" data-field-id=\"54\"><label class=\"wpforms-field-label\" for=\"wpforms-2925-field_54\">Business concept: <span class=\"wpforms-required-label\">*<\/span><\/label><textarea id=\"wpforms-2925-field_54\" class=\"wpforms-field-small wpforms-field-required\" name=\"wpforms[fields][54]\" placeholder=\"Example: Digital monetization, delivery sales, etc.\" required><\/textarea><\/div><div id=\"wpforms-2925-field_65-container\" class=\"wpforms-field wpforms-field-text category-title\" data-field-id=\"65\"><label class=\"wpforms-field-label\" for=\"wpforms-2925-field_65\">OBJETIVOS DEL BRANDING<\/label><input type=\"text\" id=\"wpforms-2925-field_65\" class=\"wpforms-field-medium\" name=\"wpforms[fields][65]\" ><\/div><div id=\"wpforms-2925-field_48-container\" class=\"wpforms-field wpforms-field-textarea pdf-objetivo-negocio\" data-field-id=\"48\"><label class=\"wpforms-field-label\" for=\"wpforms-2925-field_48\">What are the business goals? <span class=\"wpforms-required-label\">*<\/span><\/label><textarea id=\"wpforms-2925-field_48\" class=\"wpforms-field-small wpforms-field-required\" name=\"wpforms[fields][48]\" placeholder=\"Example: be a franchise, export, sell to Peruvians abroad, etc.\" required><\/textarea><\/div><div id=\"wpforms-2925-field_53-container\" class=\"wpforms-field wpforms-field-textarea pdf-publico-objetivo\" data-field-id=\"53\"><label class=\"wpforms-field-label\" for=\"wpforms-2925-field_53\">What is the target audience? <span class=\"wpforms-required-label\">*<\/span><\/label><textarea id=\"wpforms-2925-field_53\" class=\"wpforms-field-small wpforms-field-required\" name=\"wpforms[fields][53]\" placeholder=\"Example: Men and women aged 20 to 46, children aged 5 to 10, etc.\" required><\/textarea><\/div><div id=\"wpforms-2925-field_51-container\" class=\"wpforms-field wpforms-field-textarea pdf-comunicar-prioridad\" data-field-id=\"51\"><label class=\"wpforms-field-label\" for=\"wpforms-2925-field_51\">What do I need to communicate with the highest priority <span class=\"wpforms-required-label\">*<\/span><\/label><textarea id=\"wpforms-2925-field_51\" class=\"wpforms-field-small wpforms-field-required\" name=\"wpforms[fields][51]\" placeholder=\"Example: We plan to have 8 contact channels. We will start with 2: Online store, Instagram. \" required><\/textarea><\/div><div id=\"wpforms-2925-field_49-container\" class=\"wpforms-field wpforms-field-textarea pdf-objetivo-comunicacion\" data-field-id=\"49\"><label class=\"wpforms-field-label\" for=\"wpforms-2925-field_49\">What is the communication goal of this project? <span class=\"wpforms-required-label\">*<\/span><\/label><textarea id=\"wpforms-2925-field_49\" class=\"wpforms-field-small wpforms-field-required\" name=\"wpforms[fields][49]\" placeholder=\"Example: that they become familiar with my product catalogue and where to find them.\" required><\/textarea><\/div><div id=\"wpforms-2925-field_55-container\" class=\"wpforms-field wpforms-field-textarea pdf-informacion-publico-objetivo\" data-field-id=\"55\"><label class=\"wpforms-field-label\" for=\"wpforms-2925-field_55\">What do we know about our target audience that can help us? <span class=\"wpforms-required-label\">*<\/span><\/label><textarea id=\"wpforms-2925-field_55\" class=\"wpforms-field-small wpforms-field-required\" name=\"wpforms[fields][55]\" placeholder=\"Example: Mention some brands and services that your target audience currently consumes.\" required><\/textarea><\/div><div id=\"wpforms-2925-field_66-container\" class=\"wpforms-field wpforms-field-text category-title\" data-field-id=\"66\"><label class=\"wpforms-field-label\" for=\"wpforms-2925-field_66\">COMMUNICATION TONE<\/label><input type=\"text\" id=\"wpforms-2925-field_66\" class=\"wpforms-field-medium\" name=\"wpforms[fields][66]\" ><\/div><div id=\"wpforms-2925-field_56-container\" class=\"wpforms-field wpforms-field-textarea pdf-personalidad-marca\" data-field-id=\"56\"><label class=\"wpforms-field-label\" for=\"wpforms-2925-field_56\">What is the personality of the brand?  <span class=\"wpforms-required-label\">*<\/span><\/label><textarea id=\"wpforms-2925-field_56\" class=\"wpforms-field-small wpforms-field-required\" name=\"wpforms[fields][56]\" placeholder=\"Describe some adjectives, e.g., fresh and fun \/ Institutional and enthusiastic.\" required><\/textarea><\/div><div id=\"wpforms-2925-field_57-container\" class=\"wpforms-field wpforms-field-textarea pdf-tono-estilo\" data-field-id=\"57\"><label class=\"wpforms-field-label\" for=\"wpforms-2925-field_57\">What is the tone and communication style that best fits with the brand's objectives?  <span class=\"wpforms-required-label\">*<\/span><\/label><textarea id=\"wpforms-2925-field_57\" class=\"wpforms-field-small wpforms-field-required\" name=\"wpforms[fields][57]\" placeholder=\"Example: Close, experienced communication.\" required><\/textarea><\/div><div id=\"wpforms-2925-field_58-container\" class=\"wpforms-field wpforms-field-textarea pdf-comportamiento-deseado\" data-field-id=\"58\"><label class=\"wpforms-field-label\" for=\"wpforms-2925-field_58\">What behavior do we want from our target audience as a result of this communication strategy? <span class=\"wpforms-required-label\">*<\/span><\/label><textarea id=\"wpforms-2925-field_58\" class=\"wpforms-field-small wpforms-field-required\" name=\"wpforms[fields][58]\" placeholder=\"Example: To know where to find my products and follow my contact channels.\" required><\/textarea><\/div><div id=\"wpforms-2925-field_67-container\" class=\"wpforms-field wpforms-field-text category-title\" data-field-id=\"67\"><label class=\"wpforms-field-label\" for=\"wpforms-2925-field_67\">CONTACT CHANNELS<\/label><input type=\"text\" id=\"wpforms-2925-field_67\" class=\"wpforms-field-medium\" name=\"wpforms[fields][67]\" ><\/div><div id=\"wpforms-2925-field_59-container\" class=\"wpforms-field wpforms-field-textarea pdf-medios-publico\" data-field-id=\"59\"><label class=\"wpforms-field-label\" for=\"wpforms-2925-field_59\">What are the traditional and digital media that our target audience consumes the most? <span class=\"wpforms-required-label\">*<\/span><\/label><textarea id=\"wpforms-2925-field_59\" class=\"wpforms-field-small wpforms-field-required\" name=\"wpforms[fields][59]\" placeholder=\" Example: Social media, online shopping, physical shopping, sales through WhatsApp, etc.\" required><\/textarea><\/div><div id=\"wpforms-2925-field_28-container\" class=\"wpforms-field wpforms-field-text pdf-equipo\" data-field-id=\"28\"><label class=\"wpforms-field-label\" for=\"wpforms-2925-field_28\">How many people will be dedicated to brand management in the project? <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-2925-field_28\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][28]\" placeholder=\"e.g: 1 to 2 people, I don&#039;t have a team for brand management, etc.\" required><\/div><div id=\"wpforms-2925-field_34-container\" class=\"wpforms-field wpforms-field-radio pdf-indecopi-radio\" data-field-id=\"34\"><label class=\"wpforms-field-label\" for=\"wpforms-2925-field_34\">Do you want information about trademark registration at INDECOPI?<\/label><ul id=\"wpforms-2925-field_34\"><li class=\"choice-1 depth-1\"><input type=\"radio\" id=\"wpforms-2925-field_34_1\" name=\"wpforms[fields][34]\" value=\"Si\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-2925-field_34_1\">Yes<\/label><\/li><li class=\"choice-2 depth-1\"><input type=\"radio\" id=\"wpforms-2925-field_34_2\" name=\"wpforms[fields][34]\" value=\"No\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-2925-field_34_2\">No<\/label><\/li><\/ul><\/div><div id=\"wpforms-2925-field_35-container\" class=\"wpforms-field wpforms-field-radio pdf-reportes-radio\" data-field-id=\"35\"><label class=\"wpforms-field-label\" for=\"wpforms-2925-field_35\">Do you need reports for your website?<\/label><ul id=\"wpforms-2925-field_35\"><li class=\"choice-1 depth-1\"><input type=\"radio\" id=\"wpforms-2925-field_35_1\" name=\"wpforms[fields][35]\" value=\"Si\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-2925-field_35_1\">Yes<\/label><\/li><li class=\"choice-2 depth-1\"><input type=\"radio\" id=\"wpforms-2925-field_35_2\" name=\"wpforms[fields][35]\" value=\"No\"  ><label class=\"wpforms-field-label-inline\" for=\"wpforms-2925-field_35_2\">No<\/label><\/li><\/ul><\/div><div id=\"wpforms-2925-field_36-container\" class=\"wpforms-field wpforms-field-text pdf-referencias-competencia\" data-field-id=\"36\"><label class=\"wpforms-field-label\" for=\"wpforms-2925-field_36\">References from direct competitors: <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-2925-field_36\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][36]\" placeholder=\"Example: Enter the links of your direct competitors.\" required><\/div><div id=\"wpforms-2925-field_37-container\" class=\"wpforms-field wpforms-field-text pdf-referencias-personales\" data-field-id=\"37\"><label class=\"wpforms-field-label\" for=\"wpforms-2925-field_37\">Personal references: <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-2925-field_37\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][37]\" placeholder=\"Example: Enter 2 links of products you like for their design and user experience.\" required><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-field wpforms-field-hp\"><label for=\"wpforms-2925-field-hp\" class=\"wpforms-field-label\">Message<\/label><input type=\"text\" name=\"wpforms[hp]\" id=\"wpforms-2925-field-hp\" class=\"wpforms-field-medium\"><\/div><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"2925\"><input type=\"hidden\" name=\"wpforms[author]\" value=\"2\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-2925\" class=\"wpforms-submit\" aria-live=\"assertive\" value=\"wpforms-submit\">BRIEF PARA MI LOGO<\/button><\/div><input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form><\/div>  <!-- .wpforms-container -->","protected":false},"excerpt":{"rendered":"<p>PASOS Creaci\u00f3n denombre Dise\u00f1o de lamarca Registro demarca Te ayudamos a ordenar las ideas, comparte sobre tu empresa y obt\u00e9n tu brief gratis Los asteriscos son datos importantes. *<\/p>\n<a class=\"read-more-link\" href=\" https:\/\/alfabetovisual.com\/en\/diseno-de-logo\/ \">Read more<\/a>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/alfabetovisual.com\/en\/wp-json\/wp\/v2\/pages\/2792"}],"collection":[{"href":"https:\/\/alfabetovisual.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/alfabetovisual.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/alfabetovisual.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/alfabetovisual.com\/en\/wp-json\/wp\/v2\/comments?post=2792"}],"version-history":[{"count":60,"href":"https:\/\/alfabetovisual.com\/en\/wp-json\/wp\/v2\/pages\/2792\/revisions"}],"predecessor-version":[{"id":5182,"href":"https:\/\/alfabetovisual.com\/en\/wp-json\/wp\/v2\/pages\/2792\/revisions\/5182"}],"wp:attachment":[{"href":"https:\/\/alfabetovisual.com\/en\/wp-json\/wp\/v2\/media?parent=2792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}