LUNDÚ Center for Afro-Peruvian Studies and Promotion is a place where Afro-Peruvian young people can talk and discuss about their awareness to promote the grassroots social organization of African descent young people from a gender perspective.
We designed the visual concept for the campaign APÚNTATE CONTRA EL RACISMO or SIGN UP AGAINST RACISM. This proyect is a proposal that aims to express, strong and loudly that racism exists and is one of the main cause of underdevelopment, poverty, violence and exclusion.
It is a crusade against all forms of discrimination and a struggle to affirm national identity, related issues such as sexism and education, through a creative and sensitization proposal. It also seeks to generate a culture that respects diversity, human rights and interculturality.