Aparc is a thesis project where a mobile application was proposed that would help car drivers locate and reserve a space in the affiliated economic parking lots in the busiest districts of Lima, using the GPS of their smartphones.
We work on the visual identity of the brand, for which we invented typography from zero based on geometric figures, reinforcing the idea of car wheels and their routes. We personalized the iconographies, which were applications to complement the messages to users.
Regarding the color palette, we proposed the characteristic blue of the standard parking spaces, however we decided to turn it on to give it a digital connection. Also, we add an additional color that will connect with the general public.