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PASOS

Creación de
nombre

Diseño de la
marca

Registro de
marca

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Los asteriscos son datos importantes. *

BACKGROUND INFORMATION

Product or Services: *

Ingresa 3 opciones de nombre para tu logo: *

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Misión: *

Visión: *

PRODUCTS OR SERVICES

Descripción del producto ó servicio: *

Value proposition: *

Brand values: *

Competitors: *

Business concept: *

OBJETIVOS DEL BRANDING

What are the business goals? *

What is the target audience? *

What do I need to communicate with the highest priority *

What is the communication goal of this project? *

What do we know about our target audience that can help us? *

COMMUNICATION TONE

What is the personality of the brand? *

What is the tone and communication style that best fits with the brand's objectives? *

What behavior do we want from our target audience as a result of this communication strategy? *

CONTACT CHANNELS

What are the traditional and digital media that our target audience consumes the most? *

How many people will be dedicated to brand management in the project? *

Do you want information about trademark registration at INDECOPI?

Do you need reports for your website?

References from direct competitors: *

Personal references: *

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