cuantoestaeldolar.pe is an online platform that provides the value of the dollar in Peru since 2010.

It is a web that allow people to search information about the dollar and others foreign currency. Also maintains a close relationship with users through their social networking sites.

cuantoestaeldolar.pe is an online platform that provides the value of the dollar in Peru for 10 years.It has a virtual platform where it allows access to the corresponding information on the dollar and maintains a close relationship with users through their social networks.

In this project we create the brand concept and the 360 visual strategy. We design the multi-device platform from a User Interface Kit and Google Analytics, since it is a product in constant growth, it requires monthly and quarterly updates that brings up all the needs of their costumers and increase the commercial aim of the platform.

In social networks, we humanize the brand through a character who provides positive advice and messages to the audience, we called him “Uncle Benja” which is the diminutive of Benjamin Franklin. This character has worked very well and will currently become an assistant on the platform that will help users to choose the exchange that suits them. All of this with the intention of generating empathy and engagement.

Synthesis

Flexibility and minimum logo dimensions

Color palette

Typography

Ui kit

 

Interface responsive design

Grids

Social networking sites

Visual Storytelling

Merchandising